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UX Research · 2024 · UX Researcher

NYT Games — UX Research

Mixed-methods UX research and competitive analysis translating unmet user needs into product strategy for the New York Times Games suite.

A mixed-methods UX research engagement examining the New York Times Games suite against a shifting market. The work connected user behavior and unmet needs to a concrete set of product and design recommendations.

  • Ran mixed-methods research to identify unmet needs amid emerging market trends.
  • Benchmarked the suite against competitors to locate strategic openings.
  • Delivered actionable product strategy and design recommendations.
UX research Competitive analysis Product strategy